Gawker recently ran a critical article on one of my favorite menswear shops in the Bay Area, UnionMade.
Basically the article, I think fairly, calls out UnionMade for not doing a better job of supporting unions. However, I do think that their customer base and ownership are the kind of politically aware folks that would support a higher integration of union made clothing into the inventory.
I left this comment on the post
I admit it, I dig this store, I can’t afford most of it but, yep, I dig it. I save up to buy one or two nice articles of clothing every year that will last longer than some cheap Wal-Mart bullshit and are made in America (see Alden Shoes).
As a consumer, there is a lot to pay attention to and I applaud anyone who tries. I think that the customer base of UnionMade, which is located in SF on the edge of the Castro and Mission, are folks that pay very close attention, would care politically and have the means to be able to afford higher priced, well made, union branded clothing.
It would be great to see UnionMade continue on to form a relationship with some of the apparel unions. Start carrying and highlighting union labels along with your other merchandise, use union workers in your lookbooks, maybe give 10% of your profits back to worker’s rights organizations.
I try to buy American and I often try to buy union labeled clothing but probably not as often as I could. What do you think? I have never gotten the sense that this was “false advertising” but do you think it is?